Researchers claim that supposedly anonymous device analytics information can identify users:
On Twitter, security researchers Tommy Mysk and Talal Haj Bakry have found that Apple’s device analytics data includes an iCloud account and can be linked directly to a specific user, including their name, date of birth, email, and associated information stored on iCloud.
Apple has long claimed otherwise:
On Apple’s device analytics and privacy legal page, the company says no information collected from a device for analytics purposes is traceable back to a specific user. “iPhone Analytics may include details about hardware and operating system specifications, performance statistics, and data about how you use your devices and applications. None of the collected information identifies you personally,” the company claims.
Apple was just sued for tracking iOS users without their consent, even when they explicitly opt out of tracking.