Cory Doctorow has writtten an extended rebuttal of The Age of Surveillance Capitalism by Shoshana Zuboff. He summarized the argument on Twitter.
Shorter summary: it’s not the surveillance part, it’s the fact that these companies are monopolies.
I think it’s both. Surveillance capitalism has some unique properties that make it particularly unethical and incompatible with a free society, and Zuboff makes them clear in her book. But the current acceptance of monopolies in our society is also extremely damaging — which Doctorow makes clear.