The California Consumer Privacy Act is a lesson in missed opportunities. It was passed in haste, to stop a ballot initiative that would have been even more restrictive:
In September 2017, Alastair Mactaggart and Mary Ross proposed a statewide ballot initiative entitled the “California Consumer Privacy Act.” Ballot initiatives are a process under California law in which private citizens can propose legislation directly to voters, and pursuant to which such legislation can be enacted through voter approval without any action by the state legislature or the governor. While the proposed privacy initiative was initially met with significant opposition, particularly from large technology companies, some of that opposition faded in the wake of the Cambridge Analytica scandal and Mark Zuckerberg’s April 2018 testimony before Congress. By May 2018, the initiative appeared to have garnered sufficient support to appear on the November 2018 ballot. On June 21, 2018, the sponsors of the ballot initiative and state legislators then struck a deal: in exchange for withdrawing the initiative, the state legislature would pass an agreed version of the California Consumer Privacy Act. The initiative was withdrawn, and the state legislature passed (and the Governor signed) the CCPA on June 28, 2018.
Since then, it was substantially amended — that is, watered down — at the request of various surveillance capitalism companies. Enforcement was supposed to start this year, but we haven’t seen much yet.
And we could have had that ballot initiative.
It looks like Alastair Mactaggart and others are back.
Advocacy group Californians for Consumer Privacy, which started the push for a state-wide data privacy law, announced this week that it has the signatures it needs to get version 2.0 of its privacy rules on the US state’s ballot in November, and submitted its proposal to Sacramento.
This time the goal is to tighten up the rules that its previously ballot measure managed to get into law, despite the determined efforts of internet giants like Google and Facebook to kill it. In return for the legislation being passed, that ballot measure was dropped. Now, it looks like the campaigners are taking their fight to a people’s vote after all.
The new proposal would add more rights, including the use and sale of sensitive personal information, such as health and financial information, racial or ethnic origin, and precise geolocation. It would also triples existing fines for companies caught breaking the rules surrounding data on children (under 16s) and would require an opt-in to even collect such data.
The proposal would also give Californians the right to know when their information is used to make fundamental decisions about them, such as getting credit or employment offers. And it would require political organizations to divulge when they use similar data for campaigns.
And just to push the tech giants from fury into full-blown meltdown the new ballot measure would require any amendments to the law to require a majority vote in the legislature, effectively stripping their vast lobbying powers and cutting off the multitude of different ways the measures and its enforcement can be watered down within the political process.
I don’t know why they accepted the compromise in the first place. It was obvious that the legislative process would be hijacked by the powerful tech companies. I support getting this onto the ballot this year.
EDITED TO ADD(5/17): It looks like this new ballot initiative isn’t going to be an improvement.